Posts Tagged ‘ post-racialism ’

Sexiness: Good for America (but not the key to a post-racial nation)

When Old Spice first brought Isaiah Mustafa on board for what are, totally objectively, the best commercials ever made, I was really confused. REALLY confused. Blending in with Superbowl Commercials, Mustafa and his Old Spice writers created such an accurate, mocking picture of masculinity in football ads that I didn’t catch the irony. Yeah, whoops.

Since I’ve figured out what was going on, though, all I’ve wanted is two tickets to that thing I love.


I’m on a horse!

In case you were curious, the Old Spice caption text on the video on YouTube reads:

We’re not saying this body wash will make your man smell into a romantic millionaire jet fighter pilot, but we are insinuating it.

Sort of makes you want to ram a Dodge Charger into a brick wall.

Tricia Romano at The Daily Beast seems to think that Isaish Mustafa’s “inherent sex appeal” is good for America. Well duh it’s good for America. That man is HOT. Who DOESN’T need more sexy men?

But Ms. Romano also seems to think that “The choice of a black man as the desired sex object for a national advertising spot aimed at mainstream America, which is to say white America, is particularly perfect right now.” She goes on to imply that a sexy black spokesman will bring about a post-racial America.

After the break: good for America? DUH. Ending the racial divide? Er. No.

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